RAMSEY SCHOOL DISTRICT RECOGNIZED FOR COMMUNICATION
Ramsey School District was recognized recently for keeping an important segment of the population in mind. Its Realtor Breakfast virtual event and Welcome to Ramsey webpage won 2nd Place in the Marketing category of the NJ School Public Relations Association competition. NJSPRA said this was the most competitive pool for its annual Communications Awards, and professionals from nine states judged more than 75 entries.
There is value in speaking to potential newcomers and the Realtors who might bring them there, as well as residents in neighboring communities who may choose to enroll their children in Ramsey schools. Attracting new students can bring in more revenue, fresh ideas and diversity.
In spring 2021, the district held a Realtor-focused presentation that drew 20 key registrants for a broad overview of the district’s culture and accomplishments. A cornerstone of the project was a webpage (tinyurl.com/kd95mdpe) tailored to potential newcomers, whether they would be new to the borough or new to school enrollment.
The page connects web users to images of major expansions and upgrades for the Ramsey’s schools, conveying the idea that investing in a Ramsey home means joining a community that invested in its schools.
